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Watch: Does the Meatless Impossible Burger Live up to the Hype?

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Sampling the latest plant-based, “bleeding” burger

Meat-free meals are no longer just a Monday night phenomenon: Chefs and entrepreneurs across the country have jumped on the vegetarian train, developing a wider variety of purportedly more flavorful options than ever before. The Impossible Burger is the latest product to hit the market — a "bleeding," 100 percent vegan patty currently making waves in the restaurant world.

Impossible Foods, the company behind the burger, claims to use 95 percent less land, 74 percent less water, and cause 87 percent less greenhouse gas emissions producing its burgers than it would using actual meat. Each Impossible Burger is made from wheat and potato protein, coconut oil, and heme, the ingredient responsible for the patty’s meaty taste and reddish color. Kat Odell — with The Meat Show host and professional carnivore Nick Solares in tow — got to sample the Impossible Burger and chat with Impossible Foods founder and CEO Pat Brown to see if it lives up to the hype. Watch the video above to find out.

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