Shake Shack, the burger upstart founded by NYC-based restaurateur Danny Meyer, is gearing up to celebrate a major milestone. Next week the Shack will open its 100th location at the Boston Seaport.
To mark the occasion, the highly successful chain with locations across the globe will give away free burgers. There are a few catches, though. Here's how the giveaway works, per a release: The first 100 guests at Shake Shacks worldwide (with the exception of stadiums and ballparks) will receive a free single ShackBurger (or a burger of equal or lesser value). All U.S. Shacks will begin welcoming guests at 10:30 a.m. on Tuesday, August 16. The giveaway ends at 12 p.m.
In an interview with Eater in 2013 Shake Shack CEO Randy Garutti discussed what the company looks for when it looks at potential real estate: "The most important thing is to find a space where the community wants to gather, where it's sort of a crossroads of humanity of every demographic you can imagine..." Garutti continues, "You have workers from everywhere. You have cops next to lawyers next to people who work down the street at another fast-casual or whatever kind of restaurant. So we really want to balance that. And then we just need a great space that feels like it could feel like Shake Shack."
In a release about the 100th location Garutti noted that this was "an epic milestone" for the company. "We're overwhelmed by the love and enthusiasm from our fans around the world, and this moment wouldn't be possible without them. Here's to bringing more Shacks to local communities around the world!"