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Swedish Fish Oreos: How the Hell Did We Get Here

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A look back at America’s favorite cookie

Flickr/Mike Mozart

The Oreo, America’s favorite sandwich cookie, has a rich history that dates back to the early 20th century. Oreos first emerged in 1912 when Nabisco decided to combine chocolate and creme filling, creating an iconic product people quickly came to know and love. Since then, more than 450 billion Oreos have been sold worldwide. There’s even a fake holiday in honor of the snack: National Oreo Cookie Day is March 6.

In recent years, the definition of the Oreo has expanded as new flavors and forms have hit the market. Oreos made with vanilla cookies, with thinner cookies, and with a huge range of funky creme fillings have surfaced, and many people are hard-pressed to choose their favorite. Most recently, Oreo formed a bond with another popular treat to produce one of the wilder flavors yet: Swedish Fish creme-filled Oreos. Here’s a stroll through the developments of the Oreo over the years.


Hydrox cookies, inspiration to the Oreo cookie, are invented.


The Oreo Biscuit hits the market.


The cookie's name gets changed from "Oreo Biscuit" to "Oreo Sandwich."


"The Twist" appears in advertisements for the first time, showing up on trolley cars.


The cookie gets a name change again, going from "Oreo Sandwich" to "Oreo Creme Sandwich."



Nabisco introduces Double Stuf Oreos into the market, making every creme lover's dreams come true.


A mint creme version of the cookie appears for the first time in the U.S., and Double Stuf makes its way to Canada.


Oreos get an extra dose of chocolate when the fudge-covered variety is introduced. Oreo Big Stuf cookies also appear, but only for a limited time.


Getting into the holiday spirit and taking full advantage of the dark cookie, Halloween Oreos appear with orange creme. Mini Oreos join the party too.

David Coggins


Nabisco begins the task of removing lard from the Oreo's creme filling.


Christmas Oreos are introduced into the market, stuffed with red creme.

The Holidaze


Nabisco successfully removes lard from the creme filing, but it's replaced with partially hydrogenated vegetable oil, still considered to be unsatisfactory.


Non-hydrogenated vegetable oil is substituted as a healthier alternative to the hydrogenated oil in Oreo's creme filling.


Oreo appears for Pride, decked out in rainbow creme.



Rumors of a fried chicken Oreo are shot down by the company, which confirms the supposed flavor was a fake product of internet dreaming.



Red velvet Oreos come into the world, just in time for Valentine’s Day.

July 13

Oreo Thins arrive in original, mint, and "golden" flavors.



Oreo launches churros with creme filling, a reason to live in this cold, dark world.


January 16

Cinnamon bun Oreos arrive, possibly as a solution to the mess of actual cinnamon buns.


February 8

This version looks like another familiar snack favorite: the Hostess cake. Oreo announces a "filled cupcake" version.


Japan gets a matcha-flavored Oreo cookie.


Oreo undergoes a fruity makeover just in time for summer with two new flavors: Blueberry Pie and Fruity Crisp.


Oreo unleashes its Swedish Fish flavor in Kroger stores. The question we have is: Why? The original chocolate cookie and vanilla creme is a perfect food, why mess with the formula?



An Oreo cookie inception is coming next year when the company releases a cookies-and-cream version. It reportedly will be exclusive to Walmart.