Taco Bell Shoves Cheetos Inside Burritos

Taco Bell's quest to shove every possible kind of salty snack inside tortillas continues. Its latest effort: Cheetos burritos.

Said burritos will be fleshed out with seasoned beef, cheese sauce, and rice; the new menu item will be tested at select stores in August, according to FoodBeast. (Considering Cheetos' penchant for persistently staining fingertips nuclear orange, perhaps tucked safely inside a tortilla is actually the best way to consume them.)

It's not the most Instagram-friendly menu item, but really, what at Taco Bell is?

While it seems unlikely that Cheetos burritos will be as big a hit as the chain's Doritos Locos tacos that launched in 2012, you certainly can't blame Taco Bell for trying to keep up in the ongoing novelty food arms race: Last month Burger King launched Mac 'n Cheetos, a peculiar mozzarella stick/mac and cheese hybrid that's been received with equal parts delight and disdain.

Yes, Cheetos are decidedly having a moment in the fast food world, and one can't help but speculate what could be next for the puffy orange snack. Cheetos mac and cheese stuffed crust pizza? A Cheetos burger with a bright orange bun? Cheetos-stuffed Reese's peanut butter cups? Rainbow Cheetos? Cheetos-flavored Oreos? Cheetos-flavored Doritos? Doritos-flavored Cheetos? The world is waiting, Frito-Lay.

• Taste Test: Burger King's New Mac 'n Cheetos [E]

• Why Do Brands Still Bother With Stunt Food? [E]

• All Novelty Foods Coverage [E]