Like many of its menu items, Taco Bell's forthcoming Cantina outpost will be big, bold, and flashy — if its location is any indication, at least. The taco chain will soon bring its hip, boozy concept to the Las Vegas strip.
According to a press release, the 24-hour restaurant will have a design "specific to the sparkle and flare of Vegas, with unique décor, an open kitchen layout, community seating, and shareable menu items."
Taco Bell CEO Brian Niccol says the move is part of the brand's focus on urban markets: "When we talked about where to establish a flagship store, it didn't take long to realize that having a presence in the heart of Vegas would undoubtedly create a unique, distinctive and fun destination and experience for Taco Bell fans."
The two-story restaurant will include an outdoor patio for al fresco dining, digital displays, and offerings "unique to the Las Vegas experience." In other words: alcohol and lots of it. In addition to beer, the Cantina will offer "Twisted Freezes" — i.e. alcoholic slushies — to pair with its menu of pretty ideal hangover food (think nachos and rolled tacos).
What happens in Vegas isn't staying in Vegas, though — Taco Bell has plans to expand its Cantina concept (which is currently two locations strong) to other markets. The Vegas location will be the Cantina's first flagship. Taco Bell Cantina debuted in Chicago last September, and a San Francisco outpost followed a few weeks later. After Las Vegas, Taco Bell plans to take the concept to Atlanta, and further expansion is in the works for college towns and dense urban areas across the country.
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