Meal kit delivery services are now as ubiquitous as self-serve fro-yo shops. Spurred by the massive success of Blue Apron, everyone from Mark Bittman to Martha Stewart has hopped on board — and the latest to dive in is Ayesha Curry.
Curry announced the new endeavor yesterday via Twitter; the service is called Gather, and the landing page promises weekly delivery of "seasonal ingredients" and recipes created by Curry herself. While specific menu details aren't available just yet, TechCrunch says "The recipes will be inspired by meals she cooks for her family, including home-cooked baby food."
https://t.co/e7bXFopFLp sign up now for updates on my meal-kit delivery! Let's GATHER together and cook! #gather pic.twitter.com/bLbgoFl0Nx— Ayesha Curry (@ayeshacurry) June 29, 2016
Curry, who is married to Golden State Warrior and unanimous NBA MVP Steph Curry, is certainly staying busy as of late: She has a show in the works for Food Network and recently hosted a San Francisco pop-up restaurant with chef Michael Mina, plus she's involved with a line of chilled, organic vegetable soups pledging to "disrupt" the soup category.
With more than 150 brands currently competing in the meal kit sphere, the market is saturated to say the least — but with Amazon preparing to jump in and Blue Apron headed for a possible IPO, investors clearly believe there's plenty more cash to be made.