Mars, manufacturer of iconic sugar-bombs like Milky Way, M&M, and Twix, is reportedly toying with the idea of removing its candies from sugary fast food desserts such as Dairy Queen Blizzards and McDonald's McFlurries. The reason? The candy maker is concerned that people are consuming too much sugar.
NBC News reports Mars representatives have "had talks with the world's largest fast-food chain and other partners about its candies' inclusion in super sugary products." The company is considering removing M&Ms from certain treats and working with chains to reformulate some recipes.
A source tells NBC that Mars "is concerned desserts that feature its candies...exceed in a single serving the amount of sugar the U.S. government recommends anyone eat in a day."
Less sugar certainly seems like an odd stance for a candy company to take, but the move is likely meant to protect it from forthcoming regulations, as well as the public backlash over sugar consumption.
Nutrition labels on packaged foods will soon get a major upgrade to disclose how much added sugar a food contains, both in grams and as a percentage of the recommended daily intake. That change will officially take effect in 2018.
When reached for comment, a Mars spokesperson directed Eater to a press release announcing that Mars endorses limitations on added sugars and supports U.S. government labeling recommendations. "Mars, Incorporated's commitment to help limit intake of added sugars to no more than 10 percent of total calorie intake, including our support for the new labeling proposal, builds on the steps we have taken over time to help consumers achieve their nutritional goals," reads the statement.
Mars is also currently working to remove artificial coloring from its products, a move that is estimated to take at least five years.