clock menu more-arrow no yes mobile

Filed under:

Burger King Has a Whopper Air Freshener Because All Cars Should Smell Like Burgers

It went through a test run in Brazil

Burger King/Facebook

Burger King now has the answer for all hungry drivers: a Whopper-scented air freshener to hang on rearview mirrors in automobiles. Gone are the days of the cardboard evergreen. Enter the era of carrot-on-a-stick-style driving with a Whopper always in sight lines.

Burger King Brazil rolled out the new product and filmed a video of cab drivers testing the air freshener for passengers, according to Creativity Online. The flame-broiled burger scent apparently did its job, prompting assorted reactions from those in the cabs and naturally instigating trips through a Burger King drive-thru to procure rounds of Whoppers and fries.

This is not the first time Burger King has released a quirky product. It previously created a "Whopper wine" in Spain that had been aged in flame-grilled barrels, and it's pioneered the use of oddly colored buns, including fiery red and black. But, BK isn't the only chain to go all-in on weird. KFC has also jumped in on the action, releasing two flavors of edible nail polish that taste like chicken.

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day