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Despite the recent trend of big food manufacturers axing artificial coloring from their products in response to consumer demand, we apparently still have a strong affinity for unnaturally colored edibles. Case in point: People went so crazy for Brooklyn's rainbow bagels that the shop had to temporarily shut down to regroup.

Yes, culinary entrepreneurs have clearly realized that one sure-fire way to make a food go viral is to tie-dye it in an assortment of bright colors — and the latest foodstuff to get the psychedelic treatment is the grilled cheese, as Cosmopolitan observes.


To sample this alarmingly colorful sandwich, you'll have to make your way to Hong Kong's Kala Toast, where it can be yours for a mere 42 HKD (around $5 USD). According to Instagrammer @hkfoodiexblogger, who has dubbed this creation "unicorn grilled cheese," each different-colored cheese has its own flavor: blue is lavender, green is basil, red is tomato, and yellow is plain old cheese (a combo of mozzarella, cheddar, Emmental, and gruyere). As for the taste? "I would say the quality was rather average but we all cannot deny that it is photogenic," she writes. Indeed.

Another practically guaranteed way to propel a snack to social media stardom: wrap it in gold leaf, obviously.

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