Reserve, the restaurant reservations and payment app that counts Jon Favreau and Jared Leto among its investors, is continuing on its acquisitions spree: The New York-based startup just acquired a mobile payment app called Dash.
Dash was founded in 2013 and enabled users to pay — or split — their tab at 250-plus restaurants across the U.S.; it also had an intriguing "Venue Vibe" feature that showed users real-time data to determine how busy (or not) a restaurant was at any given time. Reserve says the Dash acquisition will help enable it to integrate with restaurant point-of-sales systems, and to "provide better guidance on where and what to eat, bring simpler checkouts, and make those pesky expense reports a lot easier."
In contrast to other apps like Resy, Reserve is aiming to be in all-in-one solution (and marketing itself as "your personal dining concierge") by enabling users to make restaurant reservations and pay for their meal; it charges users a flat $5 fee for using the service. And while the restaurant reservations and mobile payment app wars continue to heat up, it looks like Reserve has some staying power: After raising an additional $15 million in funding last year, it's now found a new investor in Diageo, the beverage giant that owns brands such as Johnnie Walker, Crown Royal, Smirnoff, and Guinness.
Previous Reserve acquisitions include a fellow reservations service called Zurvu and payment technology app Hail, among others.