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That Chocolate Milk Study Was Bogus, University of Maryland Basically Admits

Surprise

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A recent "scientific study" claiming chocolate milk could improve athletic performance has, unsurprisingly, turned out to be bullshit.

Back in December, the University of Maryland issued a rather dubious press release claiming that a particular brand of chocolate milk had been shown to help high school football players improve cognitive functions, even after suffering sports-related concussions. The study was, of course, funded by the chocolate milk company in question, a startup called Fifth Quarter, raising some very serious (and very obvious) conflict of interest issues — and the university never actually published the study itself, quickly leading skeptics to cry foul.

Now, the Associated Press reports that the UofM is backtracking and admitting that its study had some "shortcomings." It has removed the offending press release from its website (though you can find an archived version here — the internet never forgets) and is returning the money it was paid by the chocolate milk company following an internal investigation.

Fifth Quarter claims its chocolate milk, which it markets as a post-workout recovery drink, "has higher amounts of protein, electrolytes, calcium and carbohydrates" than regular milk and comes from "super, natural cows" — whatever that means. The company says it's disappointed that the school "mishandled" the study, and appears to have removed any mention of it from its website.

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