McDonald's all-day breakfast menu, introduced last fall, has been a major boon for the company: Sales are up for the first time in years, and it's seemingly got a lot to do with round-the-clock Egg McMuffins. So it should come as no surprise that the fast-food leviathan wants to bolster that success any way it possibly can. One possible option: expanding its all-day offerings to include the entire breakfast menu.
The all-day breakfast menu is currently limited in its offerings; McGriddles, the sweet-and-savory sandwiches that some consider to be the highlight of McDonald's breakfast menu, are excluded; and depending on location, stores serve either English muffin sandwiches or biscuit sandwiches but not both. But according to Brand Eating, the company has begun serving the entire breakfast menu at a few locations in North Carolina and Tulsa, Oklahoma as a test. (Testing of all-day McGriddles began in Tulsa back in January.)
This move, if McDonald's decides to roll it out to stores nationwide, is sure to piss off some franchisees: When all-day breakfast launched, some stores struggled as the expanded menu offerings resulted in a more complicated workflow and more crowded kitchens. But if McDonald's finds that serving 2 a.m. McGriddles will increase its profits, expect it to become a reality.