The Fight for $15 movement staged a massive string of fast food protests across the country last April, and this year they'll do it again: Only this time, they're specifically targeting McDonald's, according to the Associated Press.
Organizers are honing in on McDonald's for its April 14 protests in dozens of American cities "because of its size and ability to influence pay practices throughout the economy," as the AP notes. The chain has been a major target for the labor movement, and at least one McDonald's franchisee elected to sell their store in light of the "onslaught of investigations and protests" that have stemmed from it.
Beyond demanding a $15 hourly wage, the other cornerstone of the Fight for 15 campaign is a push for unionization of fast food workers. Labor issues have proved to be a major headache for McDonald's in recent years: Fighting tooth and nail against paying its workers more, the chain even sued Seattle in an attempt to thwart the city's minimum wage increase.
McDonald's is currently embroiled in what could be a landmark court battle with the National Labor Relations Board. The issue at hand: Should the fast food company be held responsible for working conditions at its independently owned franchise locations? The NLRB ruled yes, McDonald's ought to be held responsible for not only low wages at its franchised locations, but also for management retaliating against workers who participate in strikes and union activities — but the chain is attempting to paint itself as the innocent victim of union-orchestrated attacks. Whatever the court's decision, it could have industry-wide implications for worker's rights and fast food franchises.