clock menu more-arrow no yes

Filed under:

Watch Stephen Colbert Mourn the Loss of Kraft Mac and Cheese's Artificial Ingredients

It's the end of an era

Kraft revealed this week that it had switched out its beloved macaroni and cheese recipe for a new, more "natural" one minus the artificial colors, flavors, and preservatives. It secretly made the switcheroo months ago, with the aim of proving to customers that the new version is indistinguishable from the previous one.

While many consumers were pleased to find out their mac and cheese had gotten a little less fake, not everyone is thrilled with this new development, including The Late Show host Stephen Colbert, who broached the subject with his audience on Wednesday night. "I was not aware, first of all, that a packet of dust was technically a recipe," Colbert proclaims (okay, valid point).

He calls Kraft's move "a serious breach of trust," insisting that he prefers Yellow No. 6 to mysterious new ingredients like annatto. Colbert is also unimpressed by Kraft duping millions of customers with the new recipe: "We're Americans — you throw enough butter and salt in there, we'll eat the box without noticing." Luckily, all hope is not lost for those that prefer the old, more artificial mac and cheese: "If you miss the original recipe, just go ahead and make the natural stuff and melt an orange crayon in there," Colbert advises.

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day