clock menu more-arrow no yes

Filed under:

Beyoncé's 'Formation' Slays Weekend Sales at Red Lobster

New, 2 comments

Sales saw a huge spike this weekend, thanks to Bey.

Christopher Polk/Getty Images

Beyoncé stunned the internet this weekend when she delivered a swift one-two punch of a new video and a Super Bowl performance. Besides encouraging women everywhere to stash hot sauce in their bag, the pop queen has also caused a major sales boon at Red Lobster.

The politically charged video, "Formation," has already racked up more than 17 million views since it was posted to YouTube on Saturday. In one verse, the singer declares, "When he fuck me good I take his ass to Red Lobster, 'cause I slay." According to CNBC, that simple mention caused a major spike in weekend sales at the national seafood chain; on Sunday, sales were a whopping 33 percent higher than last year.

"We are absolutely delighted with what we saw over the weekend, particularly the consumer sentiment that we saw expressed," CEO Kim Lopdrup tells CNBC. "It's clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that."

The company's social media game is getting a major boost, too: This weekend saw the brand trending on Twitter for the first time ever, and a Beyoncé-inspired tweet quickly became the company's most popular ever, garnering nearly 14,000 retweets:

Currently, five out of seven of the most recent tweets on Red Lobster's Twitter timeline are Bey-related. Let's hope the executives at parent company Darden are sending her a fat stack of gift cards for her unpaid feat of marketing.

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day