On this day in 1930 the Snickers bar — named for the Mars family's favorite horse — hit the market. Ever since, Snickers has been at the front of some of America's most popular marketing campaigns, including the '90s series Not Going Anywhere for Awhile? On Super Bowl Sunday, the candy company continues its You're Not You When You're Hungry campaign with a spot featuring back-from-the-dead Marilyn Monroe.
— Let's just get this out of the way: Anthony Bourdain weighs in on the mess that is Donald Trump (again), and nails it:
Remember the petulant little kid who was always crying for a "do-over" then threatening that their "daddy will sue you"? #Trump— Anthony Bourdain (@Bourdain) February 3, 2016
— In food business news, last night, Yum! Brands (Pizza Hut, KFC, Taco Bell) released its quarterly earnings and it was all good news, double digit profits and plans for aggressive growth. Some can't help but compare quasi-Mexican chain Taco Bell's great updates with quasi-Mexican chain Chipotle's awful updates. Just a year ago, Taco Bell was shaking in its (cowboy?) boots. Of course, food borne illness is the sole culprit for Chipotle's current struggles, so it may be an unfair comparison. More than this, four of the country's top fast food chains — McDonald's, Taco Bell, KFC, Pizza Hut — promise increased sales and growth in the coming months. This, despite the industry's noisy fears about a rising minimum wage in many parts of the U.S. Seems Big Food might be able to handle paying its workers a living wage after all.
— Meanwhile, Domino's Pizza one-upped Pizza Hut by introducing an Amazon Echo button — which allows users to order and reorder items simply by pressing a button in their homes — for pizza. It's slightly more complicated than installing a button, but the capabilities are amazing. Pizza on demand, just in time for the Super Bowl? That's a winning play (sorry for the pun). Your move, Pizza Hut.
— There's apparently a biscuit shortage in the UK: The Telegraph reports that one cookie company has halted production of its popular biscuits/cookies after a flood forced the factory to close. McVitie's ginger nuts, Crawford's custard creams, and Carr's water crackers are all missing from grocery store shelves. Too bad it wasn't a flood from a nearby dairy, then we could have made a milk and cookies joke.
— A new app called Allset is trying to make the lunch hour more efficient. Based in San Francisco but now launching in NYC, Allset promises that app users can: make a reservation, place an order, and pay within the app; once at the restaurant, users tell the host their names and are seated and served immediately. The app promises users can save 40 minutes on average during each lunch hour.
— Finally, a moment of cake zen: