Shake Shack Rolls Out Mobile Ordering Across the U.S.

Finally, a way to skip the long lines at Shake Shack: Danny Meyer’s world-conquering burger chain has rolled out its mobile order-and-pay-ahead feature across the country.

The company first began testing the app in October at just one location in Midtown Manhattan. Now, Shack fans across the nation — including those in multiple New York City boroughs, New Jersey, Washington DC, Chicago, Las Vegas, Miami, Los Angeles, and Minneapolis — can use the app to order and pay for their food with a credit or debit card. They’ll get a text when it’s ready, and can then swoop in to pick it up from a designated pickup point — no waiting in line necessary.

The slickly-designed app lets diners customize every menu item, from adding cherry peppers to a Chick’n Shack to ordering a hot dog sans bun. The thick blended frozen custard concoctions known as concretes cannot be ordered via the app, but every other Shack item seems to be available (including dog biscuits and the chain’s custom-designed Mast Brothers chocolate bar).

The Shake Shack app is currently only available for iOS and can be downloaded via the App Store, though the company has previously said an Android version is also in the works. The mobile ordering function is not yet serving all Shacks; it’s not available in Austin, Dallas, or Atlanta, for example.

In further Shack tech developments, the chain also now has stickers that can be sent via iMessage — just in case your text exchange could somehow be livened up with the addition of a cartoon penguin eating french fries.

• Shake Shack Is Testing a Mobile Ordering App [E]
• Shake Shack [App Store]

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