Dunkin’ Donuts is apparently doing its best to reduce the grinding, loathsome pain of walking 20 feet across a snowy parking lot: The Northeastern coffee and doughnut giant is testing curbside pickup.
CBS Boston reports that it’s happening at the East Central store in Natick, 10 miles west of Boston, and the chain is considering a broader nationwide rollout. How does it work? Simple: A Dunkin’ employee will be forced out into the icy cold, presumably wearing only a lurid polo shirt, to deliver orders to people in their cars.
It’s only available to members of rewards program DD Perks, which already allows members to order ahead via their phone and bypass the normals waiting in line at Dunkin’ Donuts stores.
Starbucks already ran a slightly clunky-sounding test of curbside pickup back in September, and with only five people using it on the first day, it didn’t appear to be desperately needed coffee retail innovation.
The test in Natick is running until the end of the year, after which the ability to get decent coffee and sprinkle-encrusted doughnuts without even unbuckling your seatbelt could be coming to your area.