Donald Trump supporters and proud members of the “alt-right” (read: white nationalist) movement are finding more and more things to protest. First, it was GrubHub. Then, it was Starbucks. Now, angry white nationalists are railing against breakfast cereal giant Kellogg. This comes after the company pulled advertising from leading white nationalist website Breitbart.com.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg spokesperson Kris Charles told Bloomberg. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
This doesn’t sit well with the folks at Breitbart. In a response, which features some rather Trumpian language, the website called for its readers to #DumpKelloggs.
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
Breitbart was an early supporter of Trump’s candidacy for president, and in August, Steve Bannon, executive chairman at the publication, was named chief executive for the Republican’s campaign. Following Trump’s surprising win in this month’s presidential election, the former reality television host appointed Bannon as a chief strategist and senior counselor in his administration. Southern Poverty Law Center president Richard Cohen reacted by declaring Bannon “simply has no business in the White House.”
Upon Breitbart’s call for a boycott, the website’s readers took to social media to voice their displeasure with Kellogg.
It appears that last Twitter user didn’t look too closely at her anti-Kellogg image of choice, though anyone who was already protesting the company over its use of GMOs surely appreciates her support.
It remains to be seen just how this boycott will affect Kellogg, but Trump supporters are executing their protest of the company better than their ill-advised actions against Starbucks. It’s unlikely patronizing locations across America and paying for coffee, just so baristas would have to announce the “Trump” name written on their cups, did much to hurt the Seattle-based chain.
• Kellogg Pulls Ads From Breitbart Amid Hate-Speech Concerns [Bloomberg]
• #DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers [Breitbart]
• Grubhub’s CEO Tells Employees Who Support Trump’s Rhetoric to Quit [E]
• Trump Supporters Protest Starbucks by Spending More Money at Starbucks [E]