World-renowned chef René Redzepi is taking Noma, his iconic Copenhagen restaurant, on the road again with a six-week pop-up in Mexico, where Redzepi will charge $600 a head for dinner. Now the chef has revealed plans to take some of the sting out of exorbitantly priced meals in an impoverished country. Noma: Mexico will offer scholarships and feed local culinary students for free.
“Then, we are also very happy to announce that we are creating a scholarship fund to allow Mexican culinary students to travel to Copenhagen and intern with both Noma and Hija de Sanchez [a Copenhagen taco stand from former Noma pastry chef Rosio Sanchez],” Redzepi writes on the Noma blog. “We will set up English classes beforehand, take care of travel, accommodation, and give a per diem.”
The pop-up will serve dinner only for the first month, but it will offer free lunch to culinary students during its final two weeks. Redzepi says he previously gave the idea of Noma scholarships a try, and he has been “waiting for the right moment to have a project where we can continue fostering our relationship to Mexico, and help give opportunity to young talents.” For such a noble venture, it’s surprising the program wasn’t announced along with the initial plans for Noma: Mexico. Could this be a response to criticism of the pop-up’s steep prices in a nation where the average daily wage is $15?
This is the third time Redzepi has taken his restaurant beyond Denmark’s borders for full-scale pop-ups, previously hitting Tokyo and Sydney. Noma: Mexico will set up shop in Tulum, a small resort town in the state of Quintana Roo, part of the Yucatán Peninsula. The $600 price tag is much higher than previous pop-ups: Dinners in Tokyo and Sydney checked in around $340 per person.
Reservations for Noma: Mexico go on sale Tuesday, December 6 at 10 a.m. ET. The restaurant will serve dinner Wednesday through Sunday from April 12 until May 28, 2017.
Round two of the Noma Mexico updates, and this one will be about students.
We’ve already had hundreds of people applying to be a part of the Noma Mexico team. If you would like to participate feel free to email firstname.lastname@example.org. However, this post is mostly about two other projects that we have been working on for a while now.
Noma Mexico will only be open for dinner. However, during the last two weeks of our residency there, we will open up for lunch. All of the seats are reserved for Mexican culinary students. You are invited to come and have the full experience with us, free of charge. We want to cook for you and show you how we have been inspired by your incredible food culture. You must be a culinary student. Please email us at email@example.com to find out how you can get a seat at the table.
Then, we are also very happy to announce that we are creating a scholarship fund to allow Mexican culinary students to travel to Copenhagen and intern with both Noma and Hija de Sanchez. We will set up English classes beforehand, take care of travel, accommodation and give a perdiem. This is something that we are really excited to be offering again. We first tested this idea a few years back with great success and ever since we have been waiting for the right moment to have a project where we can continue fostering our relationship to Mexico, and help give opportunity to young talents. Of course, we will make sure that the internships are during summer so you won’t freeze your ass off. :D Please email us at firstname.lastname@example.org with a headline called “Mexico Scholarship” to find out how you can apply.
That is all from us for now. We have just returned to the Yucatan from Tabasco, and the research for the ingredients and a better understanding of Mexico is going very well.
Among the next couple of updates we will be featuring some of the artisans who we are working with on the project, so stay tuned. We look forward to sharing more about Noma Mexico with you!
All the best,
René Redzepi & Rosio Sanchez