Filmmaker Morgan Spurlock, the man who famously ate McDonald’s for 30 consecutive days and lived to make a movie about it, is opening a fast food restaurant of his own. Spurlock’s Holy Chicken will debut this Saturday in Columbus, Ohio, according to IndieWire.
Railing against the the fast food industry and then getting into the business may seem like a head scratcher, but the restaurant is Spurlock’s latest attempt to be a change agent. Details are hard to come by, but the name implies Holy Chicken will skip the red meat in favor of poultry. "Everything about the food is made and backed with integrity and openness, including closing the loop in sustainability by raising our own chickens," Spurlock said in a statement to IndieWire. "The food is not only hormone-free, it’s antibiotic-free, cage-free, free-range, farm-raised, humanely raised, and 100 percent natural."
Menu items will reportedly include a crispy grilled chicken sandwich and "Lil’ Cluckers" chicken tenders for kids. There’s no word as to whether fried chicken, a modern fast food staple, can be found anywhere on the menu. Its inclusion would contradict Spurlock's healthy aspirations for his restaurant.
Columbus Business First reports the Central Ohio location was chosen because the region is commonly used as a test market for fast food. The exact address hasn’t been announced, but CBF says Holy Chicken will take up residence somewhere in Columbus’s northern suburb of Westerville.
Surely, it's only a matter of time until the famous fast food eater-turned-fast food purveyor goes on a month-long binge at his own restaurant. Eater has reached out to Spurlock's representatives for more information.
• Morgan Spurlock Opening Fast-Food Restaurant Holy Chicken! [IW]
• 'Super Size Me' Director Taking on Fast Food Again — with a Chicken Joint in Central Ohio [CBF]
• Why It's Finally Time for a Fast-Casual Fried Chicken Explosion [E]