It’s been a rough election season for brands. Oreos, Chili’s, Starbucks: No company seems safe from becoming polarizing campaign fodder. Now addictive breath mint peddler Tic Tac is the latest name to be accidentally dragged into controversy.
On Friday, The Washington Post published a video from 2005 that catches now Republican presidential nominee Donald Trump on a hot mic with Access Hollywood host Billy Bush making crude, misogynistic remarks and speaking about assaults on women. In the recording, while speaking about actress Arianne Zucker, Trump says: “I’ve got to use some Tic Tacs, just in case I start kissing her.” Adding, “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.”
Tic Tac, which for obvious reasons is not pleased with their product being pulled into the scandal, released a statement on Twitter condemning Trump’s comments.
Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.— Tic Tac USA (@TicTacUSA) October 8, 2016
The Tweet echoes a similar one released by Skittles a few weeks ago, which quickly shut down Donald Trump Jr.’s meme attempt at equating candy with refugees.
Meanwhile, Trump’s campaign appears to be in a tailspin as prominent Republicans across the country are pulling their support from the presidential candidate who refuses to touch food with his hands. Many restaurants around the country have already made a policy of banning Trump as a political statement and the fast food industry long ago focused its monetary support on local races for strategic reasons.