John Besh knows that celebrity is good for business. A prolific chef and TV personality, Besh stopped by the Eater offices recently to chat with Helen Rosner and Greg Morabito of the Eater Upsell podcast. In this animated excerpt from his episode (listen to the whole thing here), Besh describes the renewed success he saw when he started hosting cooking shows on television — not just at his own restaurant, but at places all across New Orleans after people came to visit. OG hosts and celebrity chefs like Emeril Lagasse and Wolfgang Puck paved the way for people like Besh to grow their businesses and brands, and despite the flack they sometimes get, have managed to elevate the place of cooking in pop culture. Watch for Besh’s take.
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