clock menu more-arrow no yes
Facebook/Whole Foods

Clearly bourgeois grocer Whole Foods learned nothing from the recent #GuacGate: The company caused some serious Twitter outrage yesterday when it tweeted a photo of collard greens inexplicably garnished with peanuts, giving people still traumatized by the New York Times' recent peas-in-guacamole suggestion a major feeling of deja vu.

Many of the company's followers were decidedly unimpressed with the nutty suggestion.

After being bombarded with GIFs, Whole Foods' social media department responded quickly to the collard debate and acknowledged its grave mistake:

Only time will tell if President Obama will weigh in on #PeanutGate; he was quick to decry the guacamole with peas recipe. But some of the outrage wasn't just about the seemingly odd pairing — it was about Whole Foods, a favorite of the moneyed upper middle-class, trying to inform people about a food that's essential to black culture: "I was annoyed too, because like other African Americans, I'm tired of people 'discovering' things that have been a part of black culture for hundreds of years," writes CNN's Cara Reedy. "What African Americans reacted to on Thursday is the way their culture has been co-opted."

This isn't the first time Whole Foods has made a major food-related misstep. The company was criticized for building on the bone broth trend last August by selling $6 "asparagus water," which was exactly as contrived as it sounds. More recently, the company reached a $500,000 settlement with customers in New York who were systematically overcharged for their groceries.

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day