Clearly bourgeois grocer Whole Foods learned nothing from the recent #GuacGate: The company caused some serious Twitter outrage yesterday when it tweeted a photo of collard greens inexplicably garnished with peanuts, giving people still traumatized by the New York Times' recent peas-in-guacamole suggestion a major feeling of deja vu.
Many of the company's followers were decidedly unimpressed with the nutty suggestion.
@WholeFoods is that a collards …salad? bless your hearts.— Maryn McKenna (@marynmck) January 14, 2016
After being bombarded with GIFs, Whole Foods' social media department responded quickly to the collard debate and acknowledged its grave mistake:
Only time will tell if President Obama will weigh in on #PeanutGate; he was quick to decry the guacamole with peas recipe. But some of the outrage wasn't just about the seemingly odd pairing — it was about Whole Foods, a favorite of the moneyed upper middle-class, trying to inform people about a food that's essential to black culture: "I was annoyed too, because like other African Americans, I'm tired of people 'discovering' things that have been a part of black culture for hundreds of years," writes CNN's Cara Reedy. "What African Americans reacted to on Thursday is the way their culture has been co-opted."
This isn't the first time Whole Foods has made a major food-related misstep. The company was criticized for building on the bone broth trend last August by selling $6 "asparagus water," which was exactly as contrived as it sounds. More recently, the company reached a $500,000 settlement with customers in New York who were systematically overcharged for their groceries.