Starbucks has officially rolled out its mobile order and pay ahead system to every store nationwide. According to a press release, the feature — which is available through the chain's app — allows customers to place their drink and food orders ahead of time, as well as pay for them. Customers then simply have to stop by the Starbucks location they selected and pick up their purchase without having to wait in line. The coffee chain first starting testing the program in Portland, Oregon last December and eventually rolled it out to 17 more states earlier this summer. As of today, it is available at over 7,400 stores across the U.S. The chain notes that it plans to introduce the feature internationally by 2016.
Starbucks' Mobile Order & Pay system "highlights products available in specific geographic regions and stores," includes nutritional info, and it allows customers to fully customize their orders. This means customers can input that they want that Pumpkin Spice Latte half-caf, non-fat, and topped with extra whipped cream, and there is less of a chance of a barista failing to hear their coffee-specific demands. Additionally, the feature — which is available for both iOS and Android users — gives customers an estimate for when their order will be ready (which is typically between three to five minutes). Essentially, Starbucks addicts may never have to brave a long line at the coffee shop again.
The coffee chain is also working on expanding its services to include a delivery option. In March, Starbucks announced that it had teamed up with on-demand service Postmates to test delivery programs in New York City and Seattle. In NYC, the program will allow customers to order food and beverages from Starbucks and have it delivered to them within office buildings.