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Taste the Rainbow in Dorito's Newest Bag of Chips

Sales of the rainbow-colored chips support LGBT rights.

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Frito-Lay, the maker of Doritos, those vibrantly colored chips that come in flavors like Nacho Cheese and Cool Ranch, has put its food coloring muscle behind the It Gets Better Project, a group supporting LGBT rights. Doritos Rainbows are a bag of mini Doritos colored red, orange, yellow, green, blue, and purple. You can purchase a bag for as little as $10, but donations of larger amounts are also allowed. The colorful new line of chips is only available while supplies last. So what do they taste like? According to ABC news, they "taste like Doritos."