After toasted sandwich giant Quiznos created a video that mocks nu-hippie fest Burning Man, the festival is considering legal action. The potential lawsuit won't come because the folks at Burning Man don't have a sense of humor, writes the Reno Gazette-Journal, but instead because a corporate advertisement referencing the festival totally cramps its anti-corporate attitude, man.
"We are pretty proactive about protecting our 10 principles, one of which is decommodification," Burning Man spokesman (spokesburningman? burningspokesman?) Jim Graham told the Gazette-Journal. "We get a quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down."
Quiznos reportedly did not reach out to the festival to get an OK before publishing the video. Burning Man hasn't contacted the chain yet.
While many food-related lawsuits revolve around some sort of issue with the actual food, intellectual property suits come up from time to time, too. Last month, pop superstar Lady Gaga threatened legal action against a breast milk ice cream company over the name of one of its flavors: Royal Baby Gaga.
See the Quiznos Burning Man parody below.