McDonald's is officially launching an all-day breakfast menu nationwide, starting October 6. The chain's franchisees voted today to bring the program to 14,300 locations across the country. McDonald's has been testing the program since March in cities like San Diego, Nashville, and in various locales across Mississippi.
Currently, the company does not sell popular items like the Egg McMuffin past 10:30 a.m., citing that there is not enough grill space to cook both burgers and breakfast items. Due to this, the all-day breakfast menu is simplified and limited to a number of "core items," writes the Wall Street Journal. Customers will be able to buy Egg McMuffins, biscuit sandwiches, hash browns, sausage burritos, and hot cakes beyond the 10:30. However, those hoping for a 3 p.m. McGriddle will still be out of luck.
A manager of a McDonald's outpost in Greenville, Miss., which has been part of the early trial, said in a phone conversation with Eater that all-day breakfast is a good move: "When they came up with that concept, it just went viral. It's busier than it had been. McDonald's is getting good sales for it." The boost in sales apparently came at little cost to the restaurant: "At first it was [difficult] because you had to get proper training. We had some [employees] that only worked lunch and didn't know anything about breakfast. Trying to get them dedicated and learning and training, that was the only hard part. But now it's easy. They have no problem with it now."
The news comes just days after McDonalds revealed that it is now cooking its breakfast items in real butter. A number of locations have already switched to the real stuff and a full rollout will occur when McDonald's "depletes its supply of liquid margarine."