Breathe responsibly. That's the tagline for culinary alchemist duo Bompas & Parr's new London cocktail pop-up Alcoholic Architecture. The temporary bar, which runs from now through early 2016, gives new meaning to London fog by inviting visitors to get buzzed in a room filled with thick clouds of aerosolized cocktail. As described by Bompas & Parr's website:
In this fully immersive alcohol environment — the cloud is entirely composed of fine spirits and mixer at a ratio of 1:3 and made using powerful humidifiers to super-saturate the air — alcohol enters the bloodstream through primarily the lungs but also the eyeballs.
Safety is a concern. According to Fast Company the potent vaporized cocktail will get participants drunk 40 percent quicker than if they had enjoyed the same beverage in liquid form. As such, visitors are required to wear special protective suits that limit skin-to-booze contact. "It's going straight into the bloodstream, completely bypassing the liver," co-founder Sam Bompas tells Marketing Magazine. "It's almost like a diet form of boozing." The pop-up is located on the site of an ancient monastery and features drinks made by monks such as Benedictine, Chartreuse, Trappist beer, mead, and a Scottish fortified wine called Buckfast.
This isn't the first time Bompas & Parr has launched an unusual experiment and the pair even have a cookbook loaded with helpful tips for using explosives when cooking. Last year, they tested their unorthodox methods on two steaks — grilling them over a molten lava flow.
Get a full look at the pop-up below: