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This Tech Company Wants to Sell You Chewable Coffee

Because liquids are so passé.

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Nootrobox

Coffee is truly a wonderful drink. It's rich and flavorful, but also energizing. But that daily dose of caffeine is really inconvenient, says Silicon Valley-based supplement maker Nootrobox. Enter GO CUBES, a chewable version of your daily cup of joe. Each gummy coffee cube is the equivalent of about a half-cup of cold-brew coffee, the "brain-enhancer" company claims in its recently launched Indiegogo campaign. They're apparently pretty affordable too — about $1.25 per cup. Does the world really need a chewable coffee supplement? Watch the whole bizarre pitch below:

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