Whole Foods is America's most iconic upscale grocery store chain, and it's no doubt played a role in Americans thinking more about what they eat. But in the beginning, it was a store created by hippies, to cater hippies. In this video from Fortune, co-founder John Mackey explains how he believes the growth of the concept was about more than money, and was in fact "fulfilling our dream."
Here's How Whole Foods Went From Hippie Supplier to Grocery Giant
It's not only a destination for hippies anymore.