Can't get enough space-treated beer yeast? How about a whole can of space beer? As part of a promotional stunt, Heineken subsidiary John Smith's recently launched 10 beers 37,430 meters into the atmosphere, according to Event Magazine. The brewer employed experts from Sent into Space, a company that builds weather balloons, to help design stunt.
Ahead of the launch, the beers were placed in a vacuum chamber tested for resilience to extreme cold and impact. A custom-made balloon then lifted the cans to maximum altitude before bursting. A parachute helped protect the beers on their journey back to Earth. "The hardest bit was building a protective layer around the beer," Chris Rose, a scientist from Sent into Space, tells Vice. "The minimum temperature we recorded was minus 54 degrees Celsius and the maximum speed was 167 miles per hour. What's more, there is so little pressure in space that it could easily have caused the cans to explode."
While the galactic trip doesn't appear to have altered the beers flavor, the super-limited addition product is being offered on the company's Facebook page. Watch the GoPro-captured trip in this John Smith's ad.