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Stephen Colbert Turns Ed Sullivan Theater Facade Into Pizza Ad

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Stephen by the slice.

This past weekend Stephen Colbert, heir to Letterman's Late Show throne and noted pizza lover, transformed the Ed Sullivan Theater in New York City's theater district — longtime home of the Late Show — into a pizza place.

Huh? As Mashable points out, Colbert is helping the little guy out: While construction continues on the theater's facade in advance of Colbert's debut, neighbor Angelo's Pizza has been hidden under scaffolding. No longer! There's now a massive sign on the front of the construction site that displays the name Angelo's Pizza flanked by two lounging Stephen Colberts, smiling widely with a slice in hand.

The advertisement also notes that Angelo's is open during construction. Nice job, Colbert.

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