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Stephen Colbert Turns Ed Sullivan Theater Facade Into Pizza Ad

Stephen by the slice.

This past weekend Stephen Colbert, heir to Letterman's Late Show throne and noted pizza lover, transformed the Ed Sullivan Theater in New York City's theater district — longtime home of the Late Show — into a pizza place.

Huh? As Mashable points out, Colbert is helping the little guy out: While construction continues on the theater's facade in advance of Colbert's debut, neighbor Angelo's Pizza has been hidden under scaffolding. No longer! There's now a massive sign on the front of the construction site that displays the name Angelo's Pizza flanked by two lounging Stephen Colberts, smiling widely with a slice in hand.

The advertisement also notes that Angelo's is open during construction. Nice job, Colbert.