Soon you may actually be able to afford shopping at Whole Foods on the regular: The grocer is preparing to launch its more-approachably-priced offshoot, 365 by Whole Foods, with the first five stores slated to debut in 2016. According to Specialty Food, said stores will be located in Los Angeles; Santa Monica, Calif.; Portland, Ore.; Houston, Texas; and Bellevue, Wash., "with plans to double [the amount of stores] in 2017."
As previously reported, the 365 stores — which are angling for that all-important millennial demographic — will prominently feature Whole Foods' existing line of store brand products, called 365 Everyday, alongside other national brands; the stores will also have a smaller footprint than regular Whole Foods stores.
With sales growth in a slump thanks to a recent overcharging scandal and stiff competition from other retailers like Costco, Whole Foods is no doubt thirsty to bring in new shoppers who have previously dismissed it as too expensive.
Southern Foodways Alliance and Whole Foods Present: The Gospel of the Alabama Oyster