On the heels of its failed "Race Together" campaign, coffee giant Starbucks has announced another large initiative. According to Time, Starbucks and a dozen other large U.S. companies like Walmart have put together a plan to hire "100,000 young people" over the course of the next three years. Specifically, the companies want to give jobs and training to youth who "face systemic barriers to such opportunities."
Can Starbucks save America?
Starbucks notes in a press release that through the "100,000 Opportunities Initiative" — which will launch a job fair in Chicago on August 13 — the company wants to also reduce the "stubbornly high" unemployment rate for those between the ages of 16 and 24. Currently, there are 5.6 million people that fall within that age group that are not in school and are not working. Starbucks says that ultimately, many young people are not aware of many opportunities, and "don't always know what the best steps are" to land a job.
The coffee giant's CEO Howard Schultz reveals in a New York Times op-ed that he and his wife will donate $30 million on behalf of their family's foundation towards "helping young people enter the workforce." Schultz says the money will go towards teaching the company's new young employees skills like time management, and to train them on the company's technology.
World-saving chef Jamie Oliver has been running a similar program for years. The chef opened multiple locations of his restaurant Fifteen, which employees fifteen disadvantaged young people. The restaurant trains its employees, who are all between the ages of 15 and 24, on how to become a chef.