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Snoop Dogg Is Suing Pabst Brewing Company

It's over a breach of contract regarding his deal to promote the company's malt liquor.

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Rapper Snoop Dogg, who has made millions sipping on gin and juice, is now suing over the money he did not make promoting Colt 45. According to the Hollywood Reporter, Snoop Dogg has filed a lawsuit against Pabst Brewing Company — the maker of Colt 45 and Pabst Blue Ribbon — for a breach of contract.

In 2011, the rapper signed a three year endorsement agreement with the company to promote Blast by Colt 45, a range of fruit-flavored malt liquors Pabst created to compete with drinks like Four Loko. However, last year Pabst was sold to a group of investors for $700 million and now Snoop wants a cut of that sale.

Snoop's lawsuit claims that his contract said he would receive a "portion of the sale price if Pabst sold its Colt 45 operations before January 2016," writes Business Insider. The lawsuit alleges that Pabst told Snoop that the sale did not "trigger the clause entitling him to sale proceeds." So, he is suing for 10 percent of the sale price of the company netted by Pabst's stockholders plus unspecified damages.

A Pabst spokesperson claims to Business Insider that the company has not been contacted by the rapper or his representatives about the lawsuit. The spokesperson adds, "We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this." While the partnership between Pabst and Snoop may have taken a sour turn, at least it birthed this incredible ad from 2011 that features fur coats, many ladies, and plenty of smooth talking:

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