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New Hampshire Upholds Ban on Images of Kids on Alcohol Labels

The governor believes it will encourage underage drinking.


Minors are not only banned from drinking alcohol, but in the state of New Hampshire, their images cannot be used on booze labels either. According to the Associated Press, Governor Maggie Hassan vetoed a bill Tuesday that would have allowed "images of minors to grace alcoholic beverage labels as long as they didn't encourage young people to drink."

The bill was introduced by state representative Keith Murphy, who runs a popular tavern. He sponsored the bill because he wanted to be able to buy Founders Brewery's Breakfast Stout, which features a "chubby, Norman Rockwell-esque baby scooping oatmeal into his mouth." Murphy's bill would have given the state's Liquor Commission the ability to approve or deny the labels.

However, Hassan is firmly against the idea. She argues that images of minors on labels could "undermine the state's effort to fight underage drinking." She adds, "Statistics suggest that New Hampshire has among the highest rates of underage drinking in the country."

Ben & Jerry's recently faced backlash over its new line of beer for similar reasons. Critics say that the ice cream company's craft beer, called Salted Carmel Brownie Brown Ale, appeals to minors and will encourage underage drinking.

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