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Ikea Launches Candy Store; Martha Stewart Sells Company for $353 Million

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Plus, KFC Australia figures out Snapchat and some Starbucks rumors.

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Ikea candy.
Ikea candy.

In addition to vegan meatballs, Ikea is now selling 45 varieties of Swedish candy. The furniture store has launched in-store candy shops at an number of its U.S. locations. Called Lördagsgodis — named after the tradition where Swedish children visit the local candy shops on Saturdays — the candy stores will sell a mix of gummies, chocolates, licorice, and marshmallows.

Lifestyle Diva Martha Stewart is officially selling her namesake empire. Martha Stewart Living Omnimedia is now owned by Sequential Brands Group, which paid a cool $353 million for the company. Stewart will remain onboard as the company's chief creative officer, and will be a "significant shareholder" of the company.

Did Starbucks buy California-based La Boulange bakery just for its recipes? The chain purchased the bakery three years ago for $100 million. However, last week, the coffee giant suddenly announced that it would shutter all 23 locations of the bakery. Noelle Ifshin — president of consulting company 4Q consulting — tells AdWeek that companies buy other companies for their intellectual property "all the time." AdWeek adds, "Saddled with a reputation for below-par food for years, Starbucks needed a serious pastry fix, fast, and that's what La Boulange gave it."

KFC is getting super hip these days: Not only did the chain give itself a makeover, it's now forgoing press releases in favor of Snapchat. KFC Australia announced the release of its new taco via the social media platform this week. KFC Australia's chief marketing officer Nikki Lawson cheesily notes, "We want to be where the fans are — and right now they're holding their thumb down on Snapchat stories from their friends, family and brands they love."

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