With the Muslim holy month of Ramadan in full swing, personal driver app Uber is testing a food delivery service in the Indonesian city of Jakarta. According to The Wall Street Journal, the company has launched a temporary service, UberBuka (Buka meaning "break fast"), in partnership with 11 restaurants that brings dinner to fasting Muslims at the touch of a button.
The service is offered Monday through Friday during Ramadan — when Muslims refrain from eating and drinking from dawn until dusk — to app users in Jakarta's two main business district. Customers can choose from two meal options daily and have them delivered in 10 minutes or less. However, the Wall Street Journal notes that deliveries will likely occur during peak traffic in Jakarta, which could lead to longer wait times.
Uber isn't the only company trying to appeal to Muslim consumers during Ramadan. Quartz reports that tech company Google is also launching a Ramadan web app to help Muslim worshipers plan their fasts. Called My Ramadan Companion, the app will help direct users to make OpenTable reservations among other services.
The UberBuka promotion represents yet another push by the company to break into the food delivery market. Last year, the app launched the UberEats (formerly uberFRESH) service in select cities. So far the delivery option has struggled to catch on among consumers. The UberBuka service runs through July 15.