Good news hash brown lovers: McDonald's is expanding its all-day breakfast test. The chain announced in March that it would roll out an all-day breakfast menu in locations across San Diego, Calif. as a trial. After seeing success in the 94 original test locations, McDonald's will expand the trial to Mississippi and Nashville, writes USA Today.
Starting June 22, 12 locations in Greenville and Greenwood, Miss. will start serving breakfast all day. A month after that, McDonald's will bring all-day breakfast to 132 locations in Nashville. While the San Diego locations are serving a limited menu that does not include the chain's biscuit sandwiches, the new test locations will serve the sandwiches.
Items available in San Diego locations:
Fruit 'N Yogurt Parfait Egg McMuffin Egg White Delight McMuffin Sausage McMuffin Sausage McMuffin with Egg Steak, Egg, & Cheese McMuffin Cinnamon Melts Big Breakfast Big Breakfast with Hot Cakes Hot Cakes Hot Cakes and Sausage Sausage Burrito Hash Browns Fruit & Maple Oatmeal
McDonald's notes that the main challenge with serving breakfast all day is the limited amount of grill space each restaurant has. Sometimes, restaurants cannot cook all the menu options at once. However, the amount of positive feedback McDonald's has received so far regarding all-day breakfast may convince the chain to roll it out nationwide.
Pam Williams — McDonald's marketing director — notes that many customers have come in and and told restaurant staff, "We've been waiting for this." She adds, "We believe that we have customers that are coming in that maybe haven't been visiting." This is a bit of good news for the chain, which is currently fighting slumping sales.