When it rains for McDonald's, it typhoons. The chain can't seem to catch a break: Not only is it struggling financially, its employees are unhappy, and now an advocacy group is pushing for McDonald's to stop advertising during specific television shows. According to the Chicago Tribune, the Parents Television Council (PTS) — which "issues advisories on appropriate television programming for children" — wants McDonald's to stop airing commercials during Family Guy, a show that is most definitely not aimed at children.
PTS board member Gary Lesser sent McDonald's new head of public relations Robert Gibbs a letter asking how a company that sells to children can advertise during a show that often includes "suggestive dialogue about sexual issues." Lesser asks, "How can a company that sells Happy Meals to children use its media dollars to sponsor jokes about sexually assaulting children?"
However, many feel that this is a ridiculous demand. Marketing consultant Peter Shankman tells the paper, "I've never seen a company not be able to catch a break more than McDonald's of late." He adds that McDonald's has bigger issues to tackle and that the company should continue advertising during Family Guy. "There is a huge user base, a younger user base, that watches Family Guy and eats McDonald's ... If you stop reaching those people you're cutting off your nose to spite your face."