KFC's mission to reinvent itself as a hip, cool brand is getting weirder and weirder. Last month, the chain revived its iconic Colonel Sanders mascot — now played by Saturday Night Live alum Darrell Hammond — in addition to revamping employees' uniforms and unleashing a strange online video game that follows the Colonel as he catches babies and face-punches his clients. In yet another not-really-related-to-chicken-but-oh-well move, KFC has partnered with crowd-sourced traffic app Waze, according to a press release.
Now through August 16, Waze users have the option of using the Colonel as the voice of their GPS navigation systems. Yes, that's right, the Colonel will give users turn-by-turn directions. The release adds that the voiceover includes "Colonel-isms" and phrases like "Pothole on the road ahead. I'd fill it with gravy." When not offering unhygienic suggestions for potholes, the Colonel GPS will guide users to KFC restaurants that appear along their selected routes. (Listen to a clip of the voice here.)
For those who prefer burgers over fried chicken, there's another GPS app to download. Hamburger expert George Motz created an app that will guide users to his favorite burger spots based on their location. The app also includes many of his ordering secrets — like asking for no ketchup on a particular burger — for free.