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Watch Justin Timberlake Shill Tequila as a Washed Up Playboy Lime

Yup.

Justin Timberlake is no stranger to food advertising: There's this iconic Chili's commercial from his days with NSYNC and he is the voice behind the famed McDonald's jingle. His latest venture has taken a turn for the weird, however.

To promote Sauza tequila, a brand Timberlake partnered with last year, the pop star dressed up as a former iconic humanoid lime trying to relive his glory days as the "condiment of the decade." Which begs two questions: Why does this ad exist? And can limes even be considered a condiment?

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