George Clooney, the handsome, newly-maried, award-winning actor-turned-tequila-purveyor, has decided to join his Casamigos tequila with TGI Fridays, slingers of loaded potato skins and jalapeño poppers. According to this press release, the tequila will be available on its own and featured in two new drinks beginning this spring.
It may seem to some like Clooney is appealing to the butt of America's bell curve by joining his "ultra-premium" tequila brand with a restaurant that once created a catcalling advertising campaign to promote all-you-can-eat appetizers. Matt Durbin, however, vice president of brand strategy and menu innovation for TGI Fridays, insists that "Casamigos represents the pinnacle of true quality and dedicated craftsmanship - two qualities that fit well with Fridays cocktail innovation strategy."
Casamigos was launched by Clooney, Rande Gerber, and Mike Meldman in 2013 and retails for about $45 a bottle. It was originally as a produced as a drink to be enjoyed by the trio and their friends; "Casamigos" roughly translates to "house of friends."