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'Time Out' Rolls Out Pay Model for Businesses; 'Aorta,' a New Food Publication, Is Here

Also, a strange interview with the CEO of CKE Restaurants, which owns Carl's Jr. and Hardee's.


ADVERTISING — Time Out magazine, the ubiquitous city and events guide with a presence in dozens of countries around the globe, has introduced a new business advertising platform in London, Paris, and New York in an effort to transition from "a print-based publisher to a digital first, multi-channel commercial leader." Called "Get Listed," the function will allow businesses to create listings on the Time Out website in order to promote themselves and their events. There will also be "enhanced premium profiles" for businesses, which will, naturally, cost money. [EaterWire]

FOOD PUBLICATIONS — Aorta, a new food publication based in Copenhagen, Denmark, is officially up and running. The English-language site, edited by Kaspar Fogh, aims to serve as "a community of people with an honest approach to growing ideas about all things edible." The content currently includes recipes for lilac honey and crispy bull penis, as well as articles about barbecue and the ontological crisis of self-identifying as "Nordic." More information on their website. [EaterWire]

INTERVIEWS — Andy Puzder, CEO of CKE Restaurants, parent company of  the Carl's Jr. and Hardee's fast-food restaurant chains, gave a self-congratulatory interview with the Associated Press, in which discussed the notorious series of Carl's Jr. ads with scantily clad women eating the restaurant's burgers. Choice bits from the interview include: that the ad firm that created the first spot, with Paris Hilton, "tried to chicken out" of running the ad; "We just did an ad with Charlotte McKinney, which kind of created Charlotte McKinney;" that Heidi Klum "is no spring chicken;" and that Kim Kardashian "wasn't good at eating the burger." [AP]