Bourbon is currently enjoying a major renaissance, but "America's only true native spirit" isn't always quite what it seems. In this video from Bloomberg, bourbon experts and distillers explain that labels don't always tell the whole story of what you're actually buying. And Bulleit isn't the only bourbon label that's been accused of some deceptive practices: Jim Beam was recently slapped with a lawsuit for using the word "handcrafted" on its bottles.
Watch an Exposé on the Duplicitous Nature of Kentucky Bourbon
Labels don't always tell the whole story.