Burger King, helmed by 33-year-old wunderkind CEO Daniel Schwartz, has undergone a renaissance recently. Burger King, which in 2013 was surpassed by Wendy's as the second-largest burger chain in the country (McDonald's is first), has officially retaken that spot this year.
The Florida-based burger giant posted a 9.6 percent increase in earnings last quarter while same-store sales were up 4.6 percent. Now, according to Consumerist, Burger King is looking to stay ahead of the curve by branching into another grilled-meat favorite, just in time for summer barbecue season: they're testing hot dogs and corn dogs in select locations.
Getting into hot dogs certainly would seem to be a logical next step for a hamburger place, though it remains to be seen if the product, now being tested in Michigan and Maryland, will be a success. The corn dogs will cost $1.49, and the grilled hot dogs (or, shall we say, hot dogs with grill marks strategically painted on them) will be served with ketchup, mustard, onions and relish for $1.99.