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New Tic Tacs Target Attention-Addled Youth, Change Flavors While You're Eating Them

Variety within individual Tic Tacs is what the kids want, right?


Tic Tac is making no secret of what market share it's going for: young people who get bored easily. According to Bloomberg, Tic Tac will introduce a new product, Tic Tac Mixers, in an effort to appeal to Millenials and those who can't suffer to sit through an entire Tic Tac without getting bored.

The new candies will change flavors halfway through — for example, from cherry to cola, or from peach to lemonade. "It was really born from looking at consumer needs and trying to make sure we're appealing to those younger consumers," said Todd Midura, marketing director for Tic Tac. Italian chocolate manufacturer Ferrero SpA, which makes Nutella, Ferrero Rocher, and the Kinder line of products, owns Tic Tac.

Tic Tacs were first produced in 1969 and are now sold in over 100 countries. The brand hasn't introduced any new flavors since 2008, so introducing Tic Tac Mixers is a bold departure from protocol, at least for them. "It's all about people wanting the product to entertain them," Midura said. "Younger people are really looking for a product to do that."