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Watch the Transformer-Like Unboxing of a Louis XIII de Rémy Martin Cask

An expensive bottle of cognac deserves a complicated box.

In this brief, 20-second video, a couple unboxes a $3,500 bottle of Louis XIII de Rémy Martin in a liquor store. With the soulful strains of U2 and Bono wailing in the background (quick: name that tune!), the man takes off the outer case, activates the sliding doors on the inner case, and turns on built-in lighting system.

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