In this brief, 20-second video, a couple unboxes a $3,500 bottle of Louis XIII de Rémy Martin in a liquor store. With the soulful strains of U2 and Bono wailing in the background (quick: name that tune!), the man takes off the outer case, activates the sliding doors on the inner case, and turns on built-in lighting system.
Watch the Transformer-Like Unboxing of a Louis XIII de Rémy Martin Cask
An expensive bottle of cognac deserves a complicated box.