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Watch David Lynch Coffee Blow a Robot's Mind, Literally

It will blow your mind.

Director, club owner, producer, uber-geek David Lynch is promoting his coffee again in a new commercial. Lynch has been in the news a lot lately as rumors of a Twin Peaks reboot spurt and sputter. Meanwhile, the masses still need their coffee, hot and fresh as usual. In Lynch's newest ad — which was not created by Lynch but by Andrew Parkhurst — David Lynch coffee is tested on robots. Watch what happens when a robot tastes Lynch's signature coffee: mind, blown.

The silver fox is known for his odd approach. A 2012 commercial featured vaguely coffee-related imagery, and in 2011 Lynch landed himself in a bit of hot water when he produced a coffee commercial that showed him hitting on Barbie.